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Interplay at The Independent Toy and Gift Show

Following the strongest year ever with the Independent retailers in 2016, Interplay showcased a host of great new products at this year’s AIS Independent Toy and Gift show.

Interplay’s My Fairy Garden range has some very exciting new additions this year such as Unicorn Garden, Fairy Watering Can, Fairies and Friends figurine pack and Magic Bean Pots.  My Fairy Garden playsets include interchangeable and collectible pieces and are designed to encourage a love of nature through play.

My Fairy Garden is being TV advertised on all major kids TV channels all year round maximise brand awareness.  My Fairy Garden sponsored Disney Junior’s Fairy Tale time in 2016 and Interplay is in the process of scheduling another huge sponsorship deal with a leading Kids TV channel this year, which will be announced soon.  My Fairy Garden range has been a best seller with many independent retailers as well as large retail chains since its launch in January 2016.

In its 3rd year, the young and innovative children’s cosmetic brand FabLab, is enjoying its huge success. FabLab products have become favourite activities in the UK and abroad amongst 8+ girls. Following the amazing sell through of the Glitter Tattoos in 2016, Interplay showcased the brand new Glitter Tattoos and Sparkly Nails Mega Pack at the Independent Toy and Gift Show this April.

FabLab will be promoted with a heavyweight TV campaign this Autumn Winter on all major TV channels that appeal to the 8+ market as well as their parents. Just like the previous years, the brand will also be promoted on the PopFun website and on mobile platforms with super engaging content of videos, competitions and games.

Interplay will also be presenting the brand new and utterly beautiful My Mermaid Lagoon range at the show, which will also be heavily supported with TV advertised this Autumn Winter. My Mermaid Lagoon products are collectible figurines and playsets that also include some creative elements such as moulding and sculpting the glittery magic sand.

Following the soft launch in 2016, Fuzzikins Craft range has now secured its place on many shop shelves. The feedback and sales data have shown that the range particularly worked well in the independent market. The cute and fuzzi creatures of the Fuzzikins Craft world will appear on TV and other platforms from this Autumn Winter period.

For more information please contact Interplay’s friendly Trade Sales Team at sales@interplayuk.com or call 01628 488 944.


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