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About Interplay

About us

Interplay® has been established for over 20 years in the UK and is a multi-award-winning company positioned at the quality end of the toy market, specialising in developing and marketing innovative toys and gifts. We are a product-lead company with a passion for creating high quality kits at affordable prices and we strive for nothing less than the best for our customers.

Our brands include My Fairy Garden®, FabLab®, Fuzzikins®, My Mermaid Lagoon®, CraftBox®, My Living World®, which have all been designed and developed in-house.

Interplay has a global network of distributors and its products are being enjoyed worldwide by children of all ages.

In 2018, Interplay has been acquired by PlayMonster, our distributor and partner in the US. Our teams at Interplay and at Playmonster share a common philosophy of the importance of play, as well as a passion for creating high-quality, enduring products at affordable prices.